Built a stronger digital presence through brand positioning, SEO, content strategy and multi-platform communication. Developed strategies across website, Reddit, Instagram, Medium and Substack to strengthen discovery and brand differentiation.
Developed a fictional fragrance brand centred on memory, scent and fleeting moments. Built its brand strategy, creative direction, campaign, content ecosystem and cross-platform communication.
An exploration of why visual differentiation alone rarely creates lasting brand recognition. Examines how clear brand conviction and consistent positioning can create stronger, more memorable identities.
An exploration of why getting noticed is only the beginning of effective brand communication. Looks at how creative ideas and strategic relevance can turn attention into interest and meaningful connection.
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